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Product Information Management and Digitalization for your Business
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4/22/2020
CatalogStudio creates a sophisticated website that uploads information of each product from the central repository.

Whether you are a new business venture or a successful brick-and-mortar store, the only way forward is to go digital. Getting online gives your business the required exposure to more and more customers that would not have been possible with an offline store.

A business runs because of its customers, so it is imperative to keep them happy. How do you go about doing this?

Well, the answer lies in a proper Product Information Management (PIM) system that can be created specifically for your business. Questudio’s CatalogStudio is a PIM software that handles all the information related to the products of your business. With the use of a central repository, all the information relevant to the business is stored and handled properly. The information may include data such as size, images, dimensions, weight, color, etc.

This in-depth information is crucial for the right management of your business. When information is placed in a single location, it helps to keep it normalized and unique. Data can be used by employees without compromising on the validity. This means that product information used by one section of the business is the same for any other section. Any updating done on data is systematically seen by all the sections of the business.

Now, where is this information used?

Websites offer the perfect way to showcase your products to customers all over the world. CatalogStudio creates a sophisticated website that uploads information of each product from the central repository. Products can be shown using the images and information regarding them can be displayed under each image. This helps customers to make the right decision when purchasing an item. Since websites are online, a customer is not able to feel the product physically. So decision making can be a problem if every possible information regarding the product is not given. This is the reason why in-depth information regarding each and every product is required to be kept in the central repository.

When a dynamic website is in place, it creates a perfect environment for an increase in sales.

How does this happen? Today every customer all over the world want products at their doorstep quickly. Giving the customer what they want is paramount to having a loyal customer base. This also increases the number of potential customers as happy customers always provide positive feedback.

Using the website with a payment gateway is the sure-shot way to get your customers interested in buying. WebStudio the eCommerce platform from Questudio ensures that transactions on the website are secure and that customer data is not compromised.

Another important factor of the online PIM tool is the online catalog software. This creates catalogs quickly that can then be used for multi-channel publishing. When customers see these online catalogs, that are also dynamic as can include audio, video, or pop-ups, it helps them to make decisions quickly and impulse buying also comes into play. This creates short sales cycles which is a positive outcome for any business.

Online catalogs are the perfect ground for increasing customer base. These catalogs can be sent across social media platforms which are used by millions of subscribers. This increases the customer base immensely. Many companies have seen dramatic sales increase after publishing their product catalogs on these platforms. The powerful effect of these catalogs on social media is also the feedback received from customers. This feedback helps businesses to improve their product range and also introduce newer products based on what customers are asking for.

So using an eCommerce product information management software for your business will be the best decision taken. With positive results from Saas PIM solutions, you can easily see an increase in sales.

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Other articles and publications:

Helping you overcome the challenges of an e-Commerce venture is PIM or Product information management system.
7/9/2020
Questudio is a leading product information management software provider. CatalogStudio and WebStudio are products that help businesses manage and publish their content to different marketing channels.
3/4/2020
MarketStudio is a product marketing portal from Questudio. It consists of a Product Information Management (PIM) system.
7/30/2020
Product Information Management (PIM) is a system that helps drive an e e-commerce platform with the help of WebStudio software from Questudio.
4/15/2020
Software and service providers like Questudio have PIM software called CatalogStudio, which manages the products of a business. Within it, the central repository stores all the product information.
3/31/2020
The product information management software helps while creating a dynamic website for your eCommerce purposes. The data is retrieved from the central repository and then showcased on the website .
4/7/2020

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Questudio is a leading product information management (PIM software), provider. It's flagship product MarketStudio helps businesses manage and publish their content to different marketing channels
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