Domain Authority Increase

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As of the Domain Authority 2.0 update in early 2019, the calculation of a domain's DA score comes from a machine learning algorithm’s predictions about how often Google is using that domain in its search results. If domain A is more likely to appear in a Google SERP than domain B is, then we would expect domain A's DA to be higher than domain B's DA. Learn more about the Domain Authority update and how to discuss it with your team with this presentation, or explore how to use DA 2.0 metrics with this comprehensive whitepaper.

Since DA is based on machine learning calculations, your site's score will often fluctuate as more, fewer, or different data points become available and are incorporated into those calculations. For instance, if facebook.com were to acquire a billion new links, every other site’s DA would drop relative to Facebook’s. Because more established and authoritative domains like Facebook will have increasingly larger link profiles, they take up more of the high-DA slots, leaving less room at the higher end of the scale for other domains with less robust link profiles. Therefore, it's significantly easier to grow your score from 20 to 30 than it is to grow it from 70 to 80. For this reason, it’s important to use Domain Authority as a comparative metric rather than an absolute one.