Postage rates are likely to increase about 1.7% in January as a result of a letter that the Postal Regulatory Commission’s chief lawyer issued today.
The Affordable Mail Alliance, a coalition of postal customers including charities, consumer groups, small businesses, retailers, utilities, banks and insurance companies rally against proposed rate increase.
In comparing email to direct mail, the important numbers to compare are the number of responses (clicks) generated and the cost of each response.