Secrets to Web Success

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13 Lessons Learned from Attending Digital East 2010 #DigitalEast

Two days ago, I had the opportunity to attend the Digital East 2010 conference in Tysons Corner, VA. Organized by Scott Hedrick and Eric Gregg of TechMedia. It was a full day of web marketing madness. From ESPN Marketing executives to the CEO of Weatherbug.com, to the Analytics Expert at PBS, to 1800 flowers, the conference featured top leaders in Web Analytics/Metrics, Search Marketing, Social Media, E-Commerce, and even some of the top Venture Capitalists in the Digital Technology sector. With several hundred in attendance, it was a great live networking experience. The night before I had even [...] Continue Reading…

How to Add an Admin to Your Facebook FanPage

I get asked quite often how to add an admin to a Facebook FanPage, as it is not such an intuitive process, so here is a quick step-by-step guide to doing just that.
Adding an Admin to Your FanPage on Facebook

At the top left of your page right under your Fan Page’s logo you will see a link called “Edit Page.” Click on “Edit Page.” [...] Continue Reading…

3 Ways to Add a Targeted Facebook Friends List

There are plenty of way to market yourself and your business on Facebook. The question I most often hear clients ask me is “how can you add a targeted friends list that is more likely to connect with you and may need your products or services?” Here are 3 ways to help you build a targeted friends network on Facebook.
Adding Friends from Facebook Event Invitations

What Google’s Instant Means To Your Success on the Web

Earlier today I attended a HubSpot webinar on the effects of Google Instant on your Search Engine Optimization (SEO) strategies. As you know, SEO is one of my recommended ingredients for web success.
If you’ve been following the conversation, there have been many search engine optimizers (SEOs) who are predicting that Google Instant will be the death of SEO, but from my viewpoint that couldn’t be further from the truth.
The only changes Google Instant poses are changes in a User’s Experience … How users search.
From all of my research, I can confidently opine that Google Instant’s auto-complete feature for search [...] Continue Reading…

How To Prevent Screwing Up Your WordPress Theme in 5 Steps

If you either don’t know php well, or are new to WordPress, having a messed up blog is the most annoying thing that can happen when you are trying to get maximum exposure to your blog or business.
To make matters sweeter (yes I am being sarcastic), it is super easy to mess up your WordPress theme on accident, or even by being proactive with your own blog, as you attempt to learn php code and make changes to your own blog.
How To Prevent Messing Up Your WordPress Blog
To avoid messing up your blog on a whim, or due [...] Continue Reading…

Facebook Marketing Tips: Golden Rule #1 Do Unto Others

If you are marketing your business on Facebook, or intend to, what are some of the “rules” in the overall community? How do you know you are headed in the right direction when it comes to converting your friends or fans to subscribers of your blog or community (and into clients)? [...] Continue Reading…

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13 Lessons Learned from Attending Digital East 2010 #DigitalEast
How to Add an Admin to Your Facebook FanPage
3 Ways to Add a Targeted Facebook Friends List
What Google’s Instant Means To Your Success on the Web
How To Prevent Screwing Up Your WordPress Theme in 5 Steps

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