Soulseed is a brand that sells afro-centric products to celebrate pride, culture and excellence to a segment of the population who are oftentimes excluded from the standards and norms of society. During its first inception SoulSeed (SoulSeed Tees) was sparked from the idea to create African American t-shirts that define us at our best and that represents a culture that can only come from us. A people without pride is a people with no point of reference to their own greatness.
The goal for SoulSeed is to instill that pride (through various products) so that the greatness is remembered and activated.