In other words, we were behind the scenes, repairing and designing jewelry for retail jewelry establishments. However, as with most industries, the jewelry business has changed over the years. Consolidations and lower profit margins have squeezed most jewelry stores into an unfortunate business model of "just making the sale." As a result, customer service has suffered, and employee turnover is high. Jewelry consumers are turned off by a steady parade of underpaid and unenthusiastic sales associates with little knowledge about jewelry.